Federal visibility & procurement strategy for Info-Tech Research Group

Challenge

Info-Tech Research Group (ITRG) sought to expand its federal government presence and secure contracts for its IT research and advisory services. Despite strong private-sector credibility, ITRG faced limited visibility in Ottawa and intense competition from U.S.-based firms dominating the federal procurement space.

Strategy

StrategyCorp conducted a comprehensive environmental scan to identify high-value procurement opportunities and define ITRG’s competitive advantages. Through a strategic workshop, the team developed a procurement and government relations plan positioning ITRG as a trusted Canadian provider of digital transformation and AI advisory services. StrategyCorp supported targeted outreach and engagement with senior decision-makers across key departments to advance ITRG’s market position.

Outcome

ITRG has strengthened relationships with departments including National Defence, Shared Services Canada, and Public Services and Procurement Canada. It is now recognized as a credible Canadian alternative to American consulting competitors, with growing traction in federal procurement.

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