StrategyCorp was engaged by the Town of Caledon to develop a Public Education and Strategic Communications Strategy to educate and engage Town stakeholders (real estate and trucking industries; the public; etc.) about the illegal storage of trucks; why it’s damaging to the Town’s operations and resident quality of life; what the Town is doing about it; and how businesses can operate legally.
StrategyCorp engaged with internal and external stakeholders and then worked with the Town to identify current communications strengths and opportunity areas, define best practices across other municipalities that dealt with similar issues, and interview members of the trucking and real estate industry in Caledon, as well as Councillors and the Mayor, to gather their perspectives. StrategyCorp developed a public education and communications strategy for the Town to implement with the objectives of increasing awareness of the issue, what the Town is doing about it, and using influencers to share the information with their respective networks. StrategyCorp was also retained to lead the implementation of the strategy including communications materials development.
StrategyCorp created and designed educational communications materials including an Illegal Trucking Guide, a news release, social media posts, web copy and talking points for Town staff and supported the Town in the roll-out of the public education campaign. The Illegal Trucking Guide is serving as the anchor to the campaign.
Preserving heritage and climate change
The Nature Conservancy of Canada
For more than 15 years, StrategyCorp has been the trusted consulting partner to the Nature Conservancy of Canada (NCC). The NCC is Canada’s premier non-governmental conservation organization, working to accelerate its efforts to halt biodiversity loss and reduce the impacts of climate change. StrategyCorp has worked closely...
Public Affairs and Communications Program
7-Eleven is the world’s largest restaurant and retailer with over 80,000 global locations. StrategyCorp has been privileged to support 7-Eleven Canada since 2015. 7-Eleven’s industry is highly regulated so it’s important for 7-Eleven Canada to maintain strong relationships with decision-makers, regulators, industry, customers, and the communities in...
Strategic Communications Leadership
The pandemic meant Lakeridge Health, like most hospital systems, faced enormous operational and communications challenges. StrategyCorp was tapped to provide strategic communications leadership for this five-hospital healthcare system.
Strategic Communications Counsel
Austrian-based Theme Group is the world leader creating urban wellness destinations; it turned to StrategyCorp to guide its entry into the North American market, entering the Ontario government’s global competition to select partners for the redevelopment of Ontario Place.
Strategic Federal Advocacy
HAC (Hotel Association of Canada)
In spring 2020, the Hotel Association of Canada engaged StrategyCorp to secure an extension to the Canada Emergency Wage Subsidy program through to the Summer of 2021.
Ecosystem Gap Identification
Miziwe Biik Aboriginal Employment and Training
Miziwe Biik Aboriginal Employment and Training received a grant from the Government of Ontario to better understand how the experience of urban Indigenous youth can be improved with the province’s skilled trades system. The project examined how young people experience the system, how organizations connected to the...
Town of LaSalle
Following a period of significant growth, and in continuing with its tradition of long-term planning, the Town of LaSalle sought to develop a new 20-year strategic plan. The Town required that the new plan was reflective of the community which it serves and was supported by residents,...
Delivery and Operational Reviews
Multiple Ontario Municipalities
As part of the Government of Ontario’s focus on driving efficiencies in Ontario’s municipal sector, it has provided several phases of funding through the Municipal Modernization Fund and the Audit and Accountability Fund to municipalities across Ontario, with a focus on identifying efficiencies and driving down costs....
Digital Transformation Strategy
Town of Newmarket
Newmarket engaged StrategyCorp to help design a Digital Transformation Strategy to improve resident services. This strategy needed to capture near-term improvement opportunities and define a vision and plan to fundamentally transform the Town’s operations and services in a practical, cost-effective manner.