Strategic Federal Advocacy for HAC (Hotel Association of Canada)

Government relations

Strategic Challenge

In spring 2020, the Hotel Association of Canada engaged StrategyCorp to secure an extension to the Canada Emergency Wage Subsidy program through to the Summer of 2021.

Our Approach

StrategyCorp worked with HAC to develop a coalition of industries hardest hit, including tourism, hospitality, and arts businesses, to pressure the federal government to extend the Canada Emergency Wage Subsidy program. Concurrently, StrategyCorp worked with the HAC to create the public policy rationale to extend the Wage Subsidy, and later expand it for tourism industries.


The September 2020 Throne Speech announced the extension of the Canada Emergency Wage Subsidy until Summer 2021. StrategyCorp then worked with the government to extend and enhance the CEWS beyond the summer of 2021 for the tourism and hotel sectors. The total value was over $14 billion in support, one of the largest government relations successes in Canadian history.

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