Strategic Challenge
Following a period of significant growth, and in continuing with its tradition of long-term planning, the Town of LaSalle sought to develop a new 20-year strategic plan. The Town required that the new plan was reflective of the community which it serves and was supported by residents, so it was critical that this undertaking included significant community and stakeholder engagement.
Our Approach
The length of this plan, a 30-year time horizon, required considering government and political context, environmental and climate-related factors, youth perspectives, and the Town’s changing demographics.
To develop a strategy that acknowledged a range of priorities and perspectives, StrategyCorp provided communications support to reach all possible stakeholders and community members. Our team conducted a number of accessible and inclusive engagement activities such as goal setting workshops with Town Council and senior leadership; one-on-one stakeholder interviews; staff workshops; community open houses; youth consultations; and a statistically relevant community survey.
StrategyCorp took the key insights from the community engagement portion of this project and developed a final strategic plan document for public feedback. The plan then went to the Town’s senior leadership and Council where it was unanimously adopted.
Outcome
The Town of LaSalle launched the strategic plan in 2020 and is using the five strategic goals outlined within it to guide its service delivery planning over the short-, medium-, and long-term.
Other clients
Preserving heritage and climate change
The Nature Conservancy of Canada
For more than 15 years, StrategyCorp has been the trusted consulting partner to the Nature Conservancy of Canada (NCC). The NCC is Canada’s premier non-governmental conservation organization, working to accelerate its efforts to halt biodiversity loss and reduce the impacts of climate change. StrategyCorp has worked closely...
Public Education and Strategic Communications Strategy
Town of Caledon
StrategyCorp was engaged by the Town of Caledon to develop a Public Education and Strategic Communications Strategy to educate and engage Town stakeholders (real estate and trucking industries; the public; etc.) about the illegal storage of trucks; why it’s damaging to the Town’s operations and resident quality...
Public Affairs and Communications Program
7-Eleven Canada
7-Eleven is the world’s largest restaurant and retailer with over 80,000 global locations. StrategyCorp has been privileged to support 7-Eleven Canada since 2015. 7-Eleven’s industry is highly regulated so it’s important for 7-Eleven Canada to maintain strong relationships with decision-makers, regulators, industry, customers, and the communities in...
Strategic Communications Leadership
Lakeridge
The pandemic meant Lakeridge Health, like most hospital systems, faced enormous operational and communications challenges. StrategyCorp was tapped to provide strategic communications leadership for this five-hospital healthcare system.
Strategic Communications Counsel
Therme
Austrian-based Therme Group is the world leader creating urban wellness destinations; it turned to StrategyCorp to guide its entry into the North American market, entering the Ontario government’s global competition to select partners for the redevelopment of Ontario Place.
Strategic Federal Advocacy
HAC (Hotel Association of Canada)
In spring 2020, the Hotel Association of Canada engaged StrategyCorp to secure an extension to the Canada Emergency Wage Subsidy program through to the Summer of 2021.
Ecosystem Gap Identification
Miziwe Biik Aboriginal Employment and Training
Miziwe Biik Aboriginal Employment and Training received a grant from the Government of Ontario to better understand how the experience of urban Indigenous youth can be improved with the province’s skilled trades system. The project examined how young people experience the system, how organizations connected to the...
Delivery and Operational Reviews
Multiple Ontario Municipalities
As part of the Government of Ontario’s focus on driving efficiencies in Ontario’s municipal sector, it has provided several phases of funding through the Municipal Modernization Fund and the Audit and Accountability Fund to municipalities across Ontario, with a focus on identifying efficiencies and driving down costs....
Digital Transformation Strategy
Town of Newmarket
Newmarket engaged StrategyCorp to help design a Digital Transformation Strategy to improve resident services. This strategy needed to capture near-term improvement opportunities and define a vision and plan to fundamentally transform the Town’s operations and services in a practical, cost-effective manner.