Media Training Tips

Spokesperson Rules of Engagement

Spokesperson Rules of Engagement

A good spokesperson does more than deliver a message. Through them, audiences gain a direct, often personal insight into the company or organization being represented. Becoming a corporate spokesperson takes experience, confidence and an ability to deliver – particularly in challenging situations. A good spokesperson knows that

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Post Interview Best Practices

Post Interview Best Practices

Your job as spokesperson isn’t over just because the interview is. What goes on in-between interviews is almost as important as the interviews themselves. Here are a few important things a spokesperson can do to learn from their performance, and to better prepare for the next media

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Telling Strong Stories for News Media

Telling Strong Stories for News Media

Everything they taught you in school is wrong – well, at least when it comes to telling a story for the news. News stories follow a fairly standard format that deviates from conventional storytelling. Understanding the difference in structure between conventional storytelling and news stories can be

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Avoiding Common Pitfalls in Media Interviews

Avoiding Common Pitfalls in Media Interviews

New spokespeople often worry about stumbling in a media interview. Rightly so. How many professions are there where your work gets published for thousands to read, see and then make snap judgments about your reputation? At StrategyCorp we’ve lived this as journalists, spokespeople, and communications professionals and

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