Post Interview Best Practices

Your job doesn’t end when the camera turns off or the mic goes down. In fact, the real value often begins afterward—in the analysis, refinement, and relationship-building that follow. We’ve refined four post-interview practices that elevate your presence and strengthen your media relationships over time.

1) Conduct a Strategic Content Review

Mistakes matter – facts get tweaked, quotes lose nuance, and key messages can become buried. You need clarity over what got said versus what landed.

• Watch the full segment or read the full article—don’t rely on headlines
• Compare it against your core message map: what landed, what floated away?
• If there’s inaccuracy that matters—reach out respectfully to request a correction
• This step ensures your narrative stays strong and true beyond the live shot

2) Reflect on Your Personal Presence

Audiences judge not only your words, but how you present them. Your tone, posture, and pace all affect credibility.

• If available, review a camera recording – or your own voice memo
• Identify patterns: are you compressing answers, leaning too much on “um” or losing eye contact?
• Invite feedback from coaches or colleagues, then target one or two behaviors to refine (e.g., slowing down or steadying your posture)
• These micro-adjustments boost confidence and command of future interactions

3) If You Made a Mistake

Even after the story has appeared, it is a good idea to contact the journalist if you notice that a factual error has been reported. Setting the record straight is an important step, as facts from older news stories are often used in future stories. You may not get a correction but you can prevent the error from becoming a bigger issue and build a rapport with the journalist by reaching out at the same time.

Your spokesperson performance is not a one-time event – it’s a continuous cycle of learning and refinement. Each interview is an opportunity to tune your words, your delivery, and your standing as a trusted voice.