An organization’s reputation is one of its most valuable assets. A good reputation is fundamental to building a strong corporate brand, and has been shown to translate directly into higher profits and stronger share prices.
Building and defending an organization’s reputation is a comprehensive exercise that begins with a thorough assessment of the current state of the brand and reputation, as well as the organization’s internal capabilities and procedures for managing issues that could impact reputation. Following this assessment, strategic objectives of the organization are identified, and a customized strategy for achieving these objectives is developed.
We have considerable experience in developing tailored reputation management strategies that are designed to assist our clients in building and maintaining the reputational equity necessary to survive a strategic challenge or crisis.