John Perenack is a Principal at StrategyCorp. He is a public affairs and communications expert who has been providing guidance and counsel on corporate reputation and how to communicate with government, media, communities, and other stakeholders for 25 years. He is a specialist in helping organizations educate, inform and persuade stakeholders in order to shape opinion and position clients for success.
He brings clients deep experience managing crisis communications situations, having counselled organizations and individuals in circumstances including theft and financial crime, bankruptcy, kidnapping, public health emergencies, cybercrime, and damaging reputational episodes.
His work in the financial sector has included communications and public affairs for high-profile mergers and aquisitions within Canada, and internationally including the United States, Europe, and the Middle East.
John is also a skilled media trainer and coach who has helped hundreds of spokespeople learn how to interact with media, and get their messages across clearly and concisely. He is a specialist in helping organizations use the media to influence opinion and helping clients tackle the toughest of issues and positioning them for success.
During his career, John has worked with each level of government and organizations from many sectors of the economy, including health care, banking, transportation, insurance, education, retail, technology, and manufacturing.
John holds a Master of Business Administration degree in Finance and Strategic Management from the Schulich School of Business at York University, and has earned a Bachelor of Arts from the University of Toronto. John is also a member of the Canadian Investor Relations Institute (CIRI), the Canadian Public Relations Society (CPRS) and the IAP2 Federation.