Alex is a Senior Consultant in StrategyCorp’s Communications Practice, helping clients achieve their business goals through effective communications and government relations. His focus areas are communications planning, media relations, issue and crisis management, communications auditing, stakeholder engagement, and policy research.
Since joining StrategyCorp, Alex has supported clients in retail, healthcare, education, and real estate development. In addition to the private sector, Alex has worked with municipal clients and various government agencies on strategic communications projects.
One of Alex’s professional achievements is his work with a major Canadian retailer in the development of a communications management plan to reduce the company’s exposure to reputational risks brought on by the pandemic. The plan helped guide the company’s approach to internal and external communications at the height of the pandemic.
Prior to joining StrategyCorp, Alex worked as an Account Executive at a boutique public relations firm, supporting clients in healthcare, cannabis, technology, and tourism. He spent time working with First Nations groups in Manitoba, designing and executing media relations campaigns tied to the opening of the first recreational cannabis stores on First Nations’ land in the country.
Alex holds an Honours B.A. from Wilfrid Laurier University and an accreditation in Government Relations at Seneca College.