John Perenack is a media and public affairs expert who has been providing guidance and counsel on corporate reputation and how to communicate with government, media, communities, and other stakeholders for two decades. He is a specialist in helping organizations educate, inform and persuade stakeholders in order to shape opinion and position clients for success.
John is also a skilled media trainer and coach who has helped hundreds of spokespeople learn how to interact with media, and get their messages across clearly and concisely. He is a specialist in helping organizations use the media to influence opinion and helping clients tackle the toughest of issues and positioning them for success.
During his career, John has worked with each level of government and organizations from many sectors of the economy, including health care, banking, transportation, insurance, education, retail, technology, and manufacturing.
John holds a Master of Business Administration degree in Finance and Strategic Management from the Schulich School of Business at York University and has earned a Bachelor of Arts from the University of Toronto. John is also a member of the Canadian Investor Relations Institute (CIRI) and the Canadian Public Relations Society (CPRS).