Being a spokesperson means mastering the skill of communicating clearly and confidently through the media. StrategyCorp is pleased to share some media training tips and strategies to help you become a great spokesperson.
A good spokesperson does more than deliver a message. Through them, audiences gain a direct, often personal insight into the company or organization being represented. Becoming a corporate spokesperson takes experience, confidence and an ability to deliver – particularly in challenging situations. A good spokesperson knows that he or she can help build or defend […]
A spokesperson’s mission in a media interview is to communicate their organization’s key messages in a way that cuts through the media filter and gets to the audiences that matter most to you. It’s a misconception that the journalist holds all the cards when it comes to what a story looks like. StrategyCorp has three […]
Your job as spokesperson isn’t over just because the interview is. What goes on in-between interviews is almost as important as the interviews themselves. Here are a few important things a spokesperson can do to learn from their performance, and to better prepare for the next media encounter. Track Your Professional Performance. Make sure you […]
Everything they taught you in school is wrong – well, at least when it comes to telling a story for the news. News stories follow a fairly standard format that deviates from conventional storytelling. Understanding the difference in structure between conventional storytelling and news stories can be an important tool in successfully telling your story […]
New spokespeople often worry about stumbling in a media interview. Rightly so. How many professions are there where your work gets published for thousands to read, see and then make snap judgments about your reputation? At StrategyCorp we’ve lived this as journalists, spokespeople, and communications professionals and the truth is that there are some basic […]
We’re living in the era of the apology. A week doesn’t go by without news of an executive or celebrity who says or does something objectionable; which leads to calls for that person to apologize/be fired/resign; followed by an apology (sometimes good, but more often lacking); and then the cycle begins anew. So if you’ve […]
Organizations deal with issues every day – it’s just part of doing business. But the risk every organization faces is that, if left unchecked, a serious issue can quickly turn into a crisis and cause real harm to a business. Protecting against this requires being continually mindful of the issues that you face, but it […]
When news broke Sunday morning that CBC had cut ties with Jian Ghomeshi, it was a stark change from the announcement several days before that he was taking a leave of absence, and set up this story up for much closer media scrutiny. Jian Ghomeshi is taking a leave of absence from CBC for ‘personal […]
Media Training is only a small part of managing your message. StrategyCorp offers a full range of services from communications strategy and issue management, to executing complex communications campaigns. Contact us to see how we can help you.